With the ever-changing lifestyle influences, forecasting techniques rapidly
evolves from the traditional and static
It is no longer identifying customers by age, geography or income, but looking into
how and why they buy based on their mood, beliefs and the occasion .
As a fashion designer, we need to have a unique vision and market research to predict the next two years of fashion trends. What is becoming popular and what is going to be out of date, or, to predict a popular trend - which for most people, how much seems to be some illusory, and may even be like the fashion industry "bluff" trick.
But there are people in this area as the authority of the role, as we mentioned a number of color research institutions Pantone, and established in 1997, the British fashion forecasting company WGSN (WorthGlobalStyle Network) and so on. The latter's business users include H & M, Nike, Victoria's Secret, Starbucks, and Fortune 500 companies in almost all the fashion company ... ...
So on how to better predict, I summarize the following points:
1. How the team works for the trend predicts:
The team is composed of content editors focused on various fields (subdivided to some very understanding of cowboy, some very understand the Chinese market or young market) What kind of shops are there, such as what shops are being opened, what are people wearing on the street, and what are the new APPs that everyone loves? What is the scope of the study? And it is generally predicted two years ahead of schedule.
2.How to monitor the trend of a field:
Take an example of editing in the field of teenagers, we would monitor what had happened on Tumblr and Instagram and would keep in touch with the youth. Often go to various music festivals or festivals, watch fashion and how young people dress up.
3. The impact of social media on the trend forecast:
Because the realism of social media, the speed of the explosion and the endless stream of fashion bloggers - "some trends will be very quickly and soon disappear, while others appear after the magic" stick "for a long time
4. Personalization is the trend:
Any tailor-made or customized customer, it is becoming a significant trend. People need to be more refined and more individual and more exclusive.
5. Two diametrically opposed trends:
One is to reinforce reality, virtual reality and artificial intelligence, and the other side is to emphasize nature.
6. Over the past few years the most important trend:
The mid-2000s to 2011, 12 years, is a very disturbing era. Like Paris Hilton as super-style is now no longer a cool thing. Which changed the accessories market, but people want to some more eternal classic things.
7.On the "fast fashion" trend:
Fast fashion brand enter the stage in 2000, people were carnival. This concept is not related to 'long term', but attention to the present, so you will go to Forever 21 or H & M to buy some of what you needed at that time. "
"Now people are beginning to refuse to buy the same kind of mentality. They are discussing 'sweatshops', sustainability and carbon emissions - which changed the way people are close to fashion.Compared to the eternal classic style, they are good Processing process is also more interested. "
"Fast fashion has brought such a huge impact to the retail industry that brands have to adjust to provide cheaper goods, and now consumers are pushing another trend."
Chanel 2017 spring and summer vacation series, whether it is used in a jacket or dress, comes with flash colors, are no doubt dress up with a special you. 
